BBWB

Cookie Policy

Last updated: May 30, 2026

This Cookie Policy explains how The Body Weight Bootcamp ("we", "us", "our") uses cookies and similar tracking technologies on our website, what they do, and the choices you have. It should be read together with our Privacy Policy.

What are cookies and similar technologies?

Cookies are small text files placed on your device when you visit a website. We also use related technologies such as tracking pixels (including the Meta Pixel), tag managers (Google Tag Manager), software development kits (SDKs), and browser local storage. In this policy, "cookies" refers to all of these technologies.

Cookies may be set by us ("first-party") or by third parties whose services we use, such as Meta and Google ("third-party").

Why we use them

- Operate the site and keep it secure - Remember your preferences (including your cookie consent choices) - Measure how the site performs and how visitors find us - Deliver, measure, and improve our advertising on Facebook, Instagram, and the Google network

Categories of cookies we use

1. Strictly necessary (always on)

These are required for the site to function and cannot be turned off. They include cookies and local storage used for session management, security, load balancing, and to remember your cookie preferences (so we don't ask you on every page).

2. Analytics (optional)

We use Google Tag Manager and Google Analytics to understand aggregated, non-identifying information about how visitors use the site — for example, which pages are most popular, traffic sources, and how long people stay. This helps us improve content and user experience.

3. Advertising and targeting (optional)

We use the Meta (Facebook) Pixel and Google Ads tags to: - Measure conversions from our ad campaigns (e.g. how many people applied after seeing an ad) - Build custom audiences (e.g. show ads to people who visited a specific page) - Show you relevant ads on Facebook, Instagram, and websites in the Google Display Network

Specific cookies and identifiers we set

The list below covers the main cookies in use. Exact names and durations may change as vendors update their products.

  • tbwb_consent — The Body Weight Bootcamp · Stores your cookie preferences so we don't re-prompt on every visit · ~12 months · Strictly necessary
  • _fbp — Meta (Facebook) · Identifies the browser for ad measurement and audience building · ~90 days · Advertising
  • _fbc — Meta (Facebook) · Stores the last ad click (fbclid) to attribute conversions · ~90 days · Advertising
  • _ga — Google Analytics · Distinguishes unique users · ~2 years · Analytics
  • _ga_ — Google Analytics 4 · Maintains session state · ~2 years · Analytics
  • _gid — Google Analytics · Distinguishes users for short-term analysis · ~24 hours · Analytics
  • _gcl_au — Google Ads / Conversion Linker · Stores ad click info for conversion measurement · ~90 days · Advertising
  • NID, IDE, test_cookie — Google · Used by Google services for ad personalization and measurement · varies (up to ~13 months) · Advertising

Server-side tracking (Meta Conversions API)

In addition to browser pixels, we may send certain events (such as page views and form submissions) directly from our servers to Meta using the Conversions API. This is used to measure ad performance more accurately, including in situations where browser cookies are blocked.

When you have opted out of advertising cookies, we still may send a minimal, anonymized event to Meta without personal identifiers (no email, phone, name, or hashed user data) — purely for aggregated measurement. When you have opted in, we may include hashed identifiers as permitted by our Privacy Policy.

Your choices

Our cookie banner

You can change your choices at any time using the "Manage Preferences" link in our cookie banner. Opting out of a category will stop the corresponding cookies and pixels from loading on subsequent page views.

Browser controls

Most browsers let you block or delete cookies. See the instructions for your browser: - Google Chrome - Apple Safari - Mozilla Firefox - Microsoft Edge

Blocking strictly necessary cookies may break parts of the site.

Ad platform controls

- Meta ad preferences - Google Ads Settings - Google Analytics Opt-out Browser Add-on

Industry opt-outs

- YourAdChoices (DAA) - Network Advertising Initiative (NAI) - Your Online Choices (EU)

Global Privacy Control (GPC)

We honor Global Privacy Control signals sent by your browser as a request to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

Do Not Track

There is no consistent industry standard for handling browser "Do Not Track" signals, so we do not respond to them directly. We do honor your cookie banner choices and GPC signals as described above.

Children

Our site is not directed to children under 16, and we do not knowingly collect personal information or set non-essential cookies for them. If you believe a child has provided us information, please contact us and we will delete it.

Changes to this policy

We may update this Cookie Policy from time to time. When we do, we'll revise the "Last updated" date above. For material changes, we will re-prompt you for cookie consent.

Contact us

The Body Weight Bootcamp 3 Stephenville Pkwy Unit 1D, Edison, NJ 08820 info@thebodyweightbootcamp.com